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If things had gone differently last November when President Obama soundly secured a second term over Republican nominee Mitt Romney, had Romney come away the victor, the White House would have received a massive Bain-ification day 1 makeover. Time's Zeke Miller reports the Republican commissioned the Romney Readiness Project, a 138-page report preparing the specific changes Romney would have exacted when he took over office from Obama on Inauguration Day had he succeeded. A team of around 500 worked for R2P, Inc., the official company name for his transition team. Romney didn't put any slouches at the head of this organization, either. Former Utah Gov. Michael Leavitt was chair and former General Motors chief financial officer Christopher Liddell ran operations.
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In a morning-after-election-day briefing prepared for a victorious Romney, the group was going to recommend dividing the White House into three teams: "'Care & Feeding Offices,' like speechwriting, 'Policy Offices,' like the National Security Council, and 'Packaging & Selling Offices,' like the office of the press secretary," Miller explains. The slide show breaking down the White House in business terms Romney, the former financial executive, could understand gets even more hilarious: "The White House is a lot like a holding firm," one slide says. Three times. They also planned to turn the White House into a corporate-structured monolith instead of the muddled bureaucracy Washington is known for. Per Miller: